A woman with wavy blonde hair wearing a blue and white striped shirt and orange overalls against a pink background.

The membership

maven

MEMBERSHIP &
COMMUNITY
STRATEGIST

Build a Membership That Works And
Not One That Sits There Gathering Dust


From idea to launch to growth, I help you create a membership that runs smoothly, engages your members, and generates reliable monthly income.

who am i?

Come find out about our newly appointed Chief Nonsense Officer and what song I can recite with my eyes closed……

I’ve helped hundreds of business owners build, launch, and grow their memberships and communities. Here’s a small selection of the organisations I’ve had the privilege to support.

A silhouette of a person sitting at a desk, working on a computer with a large window showing a city skyline in the background.
Logo for Therapy Wisdom, an online program and training for therapists, with a gold emblem and black text.
Logo for CoachVille with the text 'Coach' in dark blue and 'Ville' in light blue.
Mighty Networks logo with a stylized 'M' icon and the text 'mighty networks'
Northwestern Kellogg School of Management logo with purple text.
  • “Gemma’s insights and caring approach made it easy for us to learn, implement, and succeed with new strategies in our community platform.”

    — Candice Archontakis, 3×4 Genetics

    ‍ ‍

  • “Gemma is an absolute rockstar when it comes to community strategy. She provided clear direction, consistent support, and the reassurance we needed to confidently grow our online community.”

    — Jamal Strother, Digital Experience Lead

  • “Gemma played a pivotal role in launching our alumni community platform pilot, bringing outstanding expertise, creativity, and strategic insight. Her understanding of community dynamics is truly exceptional.”

    — Pallavi Goodman, Kellogg School Of Management

Let’s work together

A woman with glasses, sitting at a desk, looking at a laptop screen with a pink background.
  • Join a supportive community of people (like you) building memberships and turning their ideas into income. Get practical guidance, encouragement, and real-world strategies to help you stay focused and make steady progress.

  • Do you need clarity on what to build, how to price it, or where to start? Maybe you have already launched but not seeing the growth you imagined? In a focused strategy session, we’ll map out your next steps and create a simple, realistic plan you can confidently move forward with.

  • Work closely with me to build, launch, or grow your membership with hands-on guidance every step of the way. This is personalised support designed to help you move faster, avoid common mistakes, and get results.

join The Membership Maven ACADEMY

$29

Per month

$290

Annual subscription

It wouldn’t feel right to call myself The Membership Maven without having a membership of my own, RIGHT. Inside, you’ll find daily inspiration, practical support, and a community of people building their online businesses together. Come along to get your questions answered, join live calls, connect with others, and be part of the Glow Up.

  • Everything you need to build, grow, and stay consistent with your membership or online business, without doing it alone.

    • A dedicated space to post your questions and get answers in real time

    • Monthly live calls with me (your strategist), plus a replay library if you can’t attend

    • A clear monthly theme covering strategy, marketing, and community growth

    • The chance to post for a “Glow-Up” and get positive feedback and practical guidance

    • Connection with others building their businesses online

    • A growing library of usable resources, tools, and examples you can apply immediately

  • This membership is designed to help you move from ideas to action, so you can build a membership or online business that actually works.

    • Gain clarity on what to build and who it’s for

    • Stay consistent with a clear plan and regular support

    • Avoid common mistakes and stop second-guessing your decisions

    • Build confidence as you take practical steps forward

    • Turn your knowledge, skills, or hobbies into recurring income

    • Stay accountable and keep making progress, month after month

  • This membership is for people who know they have something valuable to share but want clear guidance and steady support to make it happen.

    Whether you’re starting from scratch or trying to grow what you’ve already built, you don’t have to figure it out alone.

    If you’re ready to take practical steps, stay consistent, and build something meaningful around your knowledge, skills, or passions, you’ll feel right at home here.

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